Data source: Keepa weekly export. Empty cells (—) mean Keepa had no data for that ASIN.
FBA FBMClick any row → see campaigns. Click a campaign → see search terms. 🔎 opens the ASIN card.
ASIN
Brand
Model
Release
Tier
Parent
Children
Impr
Clicks
CTR %
CPC
Spend
Ad Sales
Total Sales
Sessions
BB %
Units
ACOS %
TACOS %
ROAS
FBA
FBM
Stock
Camps
BSR
Keywords & Targets — The Performance Library
What this section answers
Every keyword, ASIN target, category target, and auto-targeting bucket aggregated across all campaigns advertising these ASINs this week. Click any row to see the customer search terms that triggered it, the campaigns it ran in, and the products people actually bought. Switch between the four views below.
★Best Performers
↑Click Volume
⚠Wasted Spend
≡All Targets
Targets with at least $10 in spend, ranked by ROAS.
Top targets by clicks.
Targets with spend ≥ $25 and $0 in sales.
All targets, sortable and searchable.
Campaign structure
▸
What is loaded in Amazon for this tier, read from the bulk export: each campaign's full name, what it contains, and its real ID. Click a card to open it.
Bids in Use
Averaged from the targets actually in the account, not from what the build scripts intended.
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End of Edition · BR · Advertised Product · Purchased Product · Campaign · Search Term · Inventory · Attributed Purchases
The ASIN Ledger
Attributed Sales — Brand Halo & True ROAS
Sponsored Brands & Video credit a campaign with every brand sale that follows an ad. Campaign reports provide the complete sales total; Purchased Product detail classifies what was realistically ours, with coverage shown whenever that detail is incomplete.
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The ASIN Ledger
Stock beta— your brands
How to read this
Stock by category
Conversion
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The ASIN Ledger · Amazon US
The Weekly Report
Weekly Briefbeta
Day by day
Details
Why sales moved
Why sessions moved
Sessions = visits to our product pages. Every product is counted in one row only, so the rows add up exactly: products that ran out of stock or came back, then products whose Buy Box moved by 10+ pts (without the Buy Box Amazon does not show our ads, and fewer shoppers land on the page), then ad clicks on the rest, then organic visits = sessions that did not come from an ad click (Amazon search results, browsing, other product pages, outside links).
From the daily campaign reports (Sponsored Products + Sponsored Brands), brand = the campaign name’s first word. Meet target = campaigns with sales whose ACoS is at or below the target ACoS; no target is set yet in config/ppc_targets.json, so it is the brand’s own ACoS this period. Spent, no sales = campaigns that spent and sold nothing.
Ads by brand · side by side
Where the clicks went
ASINs that moved the week
12 weeks and the US calendar
Explore
ASINs that moved each brand the most
Last 14 days
Every day vs the same weekday one week earlier (hover a cell for that day). Yellow = a named day: holiday, Amazon event or spike. Sessions, conversion and Buy Box come from Amazon’s daily Sales & Traffic report, published about two days late, so the newest days show “—” until then.
Sales & traffic
Ads · whole account SP + SB + SD
Ads by brand
Sponsored Products by the brand of the advertised ASIN, Sun–Sat weeks. TACoS = ad spend ÷ the brand’s total sales that week. ROAS = ad sales ÷ spend. The last column names the week’s events: an Amazon event week pulls ROAS up, the week after it usually falls back.
Every ad KPI by week
Sponsored Products by the brand of the advertised ASIN, Sun–Sat weeks, every number with its change vs the week before. CTR = clicks ÷ impressions · CPC = spend ÷ clicks · CVR = ad orders ÷ clicks · ACoS = spend ÷ ad sales · ROAS = ad sales ÷ spend · CPA = spend ÷ ad orders · Ad AOV = ad sales ÷ ad orders · TACoS = spend ÷ the brand’s total sales · Ad share = ad sales ÷ total sales. Total = sums (rates = total ÷ total); Average week = amounts per week, rates = the average of the weekly values. Changes within ±10% are grey: normal week-to-week noise.
History
Months
Weeks (FBA vs FBM)
Month by month
Day of week
Hour × weekday (PT) — sales · FBM share
How the Weekly Report is calculated
What’s new local preview only
beta = live and usable; the numbers reconcile with Amazon’s reports, but the logic is still being validated and may change. If something looks off, tell Tin.